differentiation

Modern-day sales run on steroids: discounts, growth marketing, and deceptive advertisement. It takes the company’s revenue burning a chunk of cash in the short run.

The era of abundance and choice is a double-edged sword. It has made customers pampered. All companies are running after this limited number of customers.

The key to selling your product cannot just be the steroids. You have to differentiate yourself with a unique DNA.

A great customer support : something most enterprises forget after sales.
Sticking by the promise: something most enterprises limit just to an advertisement.