Every business has it’s soul that makes it tick.
One thing that is it’s unique USP. It can be their unique product offerings or how they put customers above rest.

Your organization’s soul gets emitted outward, and every team member has it embedded in them by default.

We have online ghost kitchens and food delivery apps. For particular dishes, we order from known restaurants. Why? Because over the years, they kept food quality intact.

Why do people go rage over Apple products? It is because, in every new iteration, the product has something new for its customers.

Identifying your organization’s soul should be the top leader’s job, and propagating it too.

I am reading the book “Small Giants”. One of the entrepreneurs has spoken in lenght about importance of soul in thier resturant business.