As a founder, responsibility is absolute. You don’t get the luxury of blaming employees, investors, competitors, or the market. If the company fails, it fails on you. Period. Ownership is not a title: it is a weight you carry end to end, whether things are going well or falling apart. At the same time, a …
Author Archives: Atul
basic
We often forget a basic reality. This civilization wasn’t built by people who followed the flow. It was built by people who felt an internal discomfort: an itch to question what everyone else had already accepted. An itch to go against the tide. An itch to attempt what looked unreasonable, impractical, even foolish at the …
Death
There are moments when a simple thought refuses to leave you alone. What is the meaning of this life, when in the end, we all have to die? We run through so many hoops. We chase money, wealth, recognition, validation. We want to be someone, become something, own something, be called something. And yet, none …
Building the Blocks That Scale a Startup
When a company grows from a four-member team to twenty or thirty people, something fundamental has to change. In the early days, momentum carries everything. Everyone does a bit of everything. Roles are blurry. Energy is raw and instinctive. But as the team grows, that same chaos if left unchecked, it starts becoming a liability …
Straight talk
One of my core responsibilities as a founder is to speak honestly and directly with the team. Not to sugarcoat things or create artificial comfort, but to keep everyone grounded in reality. In a startup environment, this approach may not always be popular at face value, but it is necessary. My responsibility is to run …
belief system
We live in a world where innovation happens every single day. Competitors emerge quietly, problems surface unexpectedly, and uncertainty is constant. In that environment, if you don’t carry an unshakeable belief that things will work out, that you’ll find a way forward, you simply won’t survive. Even after building this company for 8+ years, every …
The Illusion of Charity and the Neglect of Responsibility
What is the point of offering donations to a temple, a gurdwara, a masjid, or any other religious institution, when you are not taking care of the very people you are responsible for? Your parents.Your brother or sister.Your son.Your daughter.Your wife. If these relationships are broken, neglected, or ignored, then what exactly is being offered …
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Love, Without an Audience
I see people around me sharing posts on social media with their girlfriend, with their wife trying to project to the world how amazing their life is. And I keep wondering:Is that what love or a relationship is really about? Is love about putting moments on display?Is it about likes, comments, validation, or proving something …
Are We Really in Control of Our Lives?
We humans are strange, almost crazy beings. We believe we control our lives. We believe everything is in our hands, that we decide our own fate. We take pride in saying that we are self-made: that whatever we are today is because of our own hard work and choices. But if we think deeply, is …
World
Time and again, we end up seeking validation from others. Why? Is it because we are not confident, or is it because of our fear of failure? There is a difference in each one of us; it often begins with how we see ourselves in the mirror every day. We are winners, we are rich …