crazy

Innovation requires little craziness. One has to be crazy to go against all the odds. A lot of it comes from inside, not to prove someone or for the status quo. Mozart, Kalam, Beethoven, Ford, Picasso, Einstein, Jung, and living legend Elon Musk. Each has been crazy in their own ways. The world made fun …

Customer needs

Reading Customer Culture by Micheal D. Basch has been a refreshing read focused on building an organization, managing team, and delighting customers. In one of the chapters, the author talks about customer needs. He defined the journey in these stages. These are related to his experience in logistics service, as the book revolves around FedEx. …

lazy

Do only we humans fight with our brains? Is our brain lazy? The brain takes shortcuts and avoids high cognitive tasks. Is it because of our past? When we were hunter-gathers, be alive being the default? Is this reason we worry before even starting anything? The constant reminders of what we can not do? Can …