People don’t realize they are regarded or respected for their chair/seat or job role. Once they are out, they will be part of the ether. The new person occupying their position will reap the same love, respect, and eye candy. I have been in this industry for the last seven years. I have seen energetic …
Author Archives: Atul
media
I started my career with a media company. After 2014 and the BJP government, the definition changed to GODI media. It was all about praising the ruling government. The current parliamentary election results are out, and we have a formidable opposition. Will the 3ed pillar of democracy come back to its root instead of sucking …
Commandments of good advertising
I am halfway through “Confessions of an Advertising ManBook by David Ogilvy”, where the advertising guru talks about his journey, organization, team, and customers. I liked the part where he speaks about his commandments in advertising. Commandments of good advertising:
resource
My 7+ years of startup journey have taught me a few things. Hiring is the core. Finding people to assemble an Avengers team is what will keep things moving. With limited resources and things falling apart, having responsible team members makes things easier. A well-defined process will be on my list after. But unless we …
Karm
Bhagavad Gita, stoicism, and Buddha say the same thing: Live in the moment and don’t worry about the result. Give the best of what you have in it. I have lived by it. I know many people who waste life dwelling through astrology, sun signs, moon signs, birth charts, numerology, and other various Eastern beliefs. …
Quest
We humans are like onions. Every layer has its journey. In every phase, we run after a different quest: schooling, job, sweetheart, and wealth. Some of us relax, rest, and live a life now. Most others run for this quest. Our life has ended up running against a treasure hunt. Our previous generation made this …
Control
As a founder, you are aiming for perfection.It does not mean hand-holding and owning every responsibility.You have to hire owners within your organization.Otherwise, you will end up being the bottleneck, and it will slow down everything. A founder’s job is to find able executioners, not become a control freak and put a nose into every …
Everyone
In the early days of building your company, it is you alone and your belief in the product, market, idea, and execution. As the journey progresses, you realize there are many stakeholders. In short, you have a village to work with and for their success. You will not succeed if you are aiming for your …
price
One of the rules of negotiation is having real expectations of price. Because of our ongoing conversations, we forget to focus on the core. We start building castles and rope in for the journey together. When the conversation about price comes, we end up accepting the offer. The sunk cost and all the socializing and …
Malgudi days
I am watching Malgudi days again. It brings back childhood memories: from school to cricket matches to getting pampered by my grandmom. Some of its episodes remind me of my village and summer holidays. Sometimes in life, it feels great to see the progress and advancement. While growing up, school holidays were about eating mangoes, …