Buyers Side

In the book “the transparency sale” author talks about what moves buyers towards your product: Trust in your product. How much can your product be trusted in solving the pain points? Is your product going to avoid buyer’s confusion? The buyer gets pitched every day. Is your product the needle in the haystack?   Buyers preference. …

zone

Similarity and likeability play a vital role in any relationship. Does it also foster a limited thinking mindset? Do we end up creating a zone that is built on limited ideology, knowledge, and belief? Would it not be great to go out, explore meet people with a different ideology, expertise, and skills? Why do we …

leave

Our human mind dislikes letting it go. A lot of it has to do with sunk cost. Our capital, emotional attachment to the cause, relationship et all. I keep reading and motivational speakers and social media marketers championing: Don’t Quit. What they don’t tell you is the opportunity cost. Our sunk cost takes over our …