It requires a different kind of mental models to do thing differently in a crowded market. I am still 100 pages through reading Nuts, it talks about Southwest Airlines and its founder Herb Kelleher. Herb was a lawyer by profession and regular flyer. It occurred to him over a drink, the idea of starting an …
Author Archives: Atul
equal
This world has equally good people. The ones who help, inspire in becoming a better version of ourselves. Let us learn from them and be like them. Our cognitive defacto is anyways being an egoist.
joy
Joy is subjective. It can be achieved by eating ice cream or meeting loved ones. Joy has no checklist or price tag associated. Have you seen a newborn child playing with their pet, parents with all eyes hooked on to their baby? Our never-ending expectation and desire to become popular has re-written the definition of …
Sugar
Consuming sugar feels so good. Going by research papers, sugar causes so many disease. At the same time, it is very addictive. Going by all the problem sugar comes with, sometimes I wonder why sugar is the center of our religious celebrations.
gatekeepers
Many jobs have a role of gatekeepers. It is a powerful role. Some get carried away with this newfound authority. It can be their inexperience, age or bias. The judgment of these gatekeepers makes or breaks an organization. If you are in one such job, be very rational and take judgment with logic. Your act …
control
How many of us have got control over our life? How many of us are aware of our actions? Are we in control of ourselves, our actions? We multi-task, run errands, listen to a self-help book or practice keto or mindfulness. Why are we doing this? Is it because we want to do it or …
focus
Focus is the key virtue in running a successful enterprise. It takes a sec to lose focus or get carried away on some new idea. Having a core and sticking to it instead of pivoting over the advice of outsiders is a disaster for failure. Most of us in this era can easily get carried …
Right
How do we know we are right? How do we know that our history is not dubious? How difficult it is to not have an opinion? Can we not see this world as it is? Why do we have to fight to prove our superiority on account of caste, creed, color, race or money? How …
dog fooding
Products success hugely depends on understanding customers pain point. To get there the best way is to start using it internally or by ourself. It will help in making the team more empathetic with the end-user and delighting them.
product
1/ The biggest hindrance in building any product is noise from outside. It is from people who are not using your product but giving advice. 2/ Losing focus comes next to noise. It is very easy to get lost for winning customer and losing a circle of competence. 3/ Quick growth which means scaling, hiring, …