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Author Archives: Atul

SpiceJet

Six months back, while travelling from Bagdogra to Bangalore, I completely hated my SpiceJet travel. It was around the time of the 2nd wave, and a lot of migrant labourers were on the move. I found that they were treated poorly by the ground staff and air hostesses. This time around, while travelling from Bangalore …

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Posted byAtulDecember 25, 2025Posted inLife, Random ThoughtsTags: SpiceJetLeave a comment on SpiceJet

marriage

India’s biggest problem is not overpopulation, GDP, or COVID.But why is someone in their mid-30s not married?  This question keeps coming up in meetings, during temple darshan, or when meeting with elders or friends.  I wonder if our favourite pastime has become gossiping about marriage. 

Posted byAtulDecember 24, 2025Posted inLife, Random ThoughtsTags: marriageLeave a comment on marriage

picture

Expecting your team members to understand the bigger picture of the organisation is a tough ask. As a company grows and its size increases, we divide the organisation into major compartments. As a result, the hired team members become so engrossed in the tasks they are assigned. As a glue, it becomes more important for …

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Posted byAtulDecember 23, 2025Posted inLife, startupsTags: pictureLeave a comment on picture

River

Building a startup is like a flowing river stream.When it starts from the glacier, it has a strong current with no defined course. Over time, when it reaches the plains, it becomes more predictable, steady, and controlled. With the passing of time, the same applies: it meets the sea and becomes a world. The journey …

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Posted byAtulDecember 22, 2025Posted inLife, Random Thoughts, startupsTags: riverLeave a comment on River

Urgency

As a founder, if you are settled and not seeking urgency: whether in closing sales or shipping: your team will mirror you.They will gradually become complacent, and deliverables will start taking months instead of weeks. We humans are creatures of habit.It takes very little time to adopt others’ behaviour when you are part of a …

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Posted byAtulDecember 21, 2025Posted inLife, Random Thoughts, startupsTags: UrgencyLeave a comment on Urgency

Overconfidence

Sometimes our overconfidence leads us to lose more relationships, business, and connections than we gain. We live in a society, and we are tamed to live in a herd. No one likes getting hurt by others’ actions. As an overconfident individual, you will turn to burn bridges and leave connections hanging. In the short run, …

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Posted byAtulDecember 9, 2025Posted inLife, Random ThoughtsTags: OverconfidenceLeave a comment on Overconfidence

#20

Posted byAtulDecember 6, 2025Posted inLife, Random ThoughtsLeave a comment on #20

Whatever

As a founder, you have to grow a thick skin. You are responsible for all the failures, while success will be shared by everyone. The sooner you realise it is your responsibility to run the company, the more aware and stoic you will be about everything. Running a startup is not for the faint-hearted. The …

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Posted byAtulDecember 2, 2025Posted inLife, Random ThoughtsTags: WhateverLeave a comment on Whatever

identity

At every step of our lives, we create an aura, an identity of ourselves. It can be how others see us or how we see the world around us. These are just a few examples I have listed, but observe yourself. You will be carrying a dozen other identities.  We carry ourselves in layers. Our …

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Posted byAtulDecember 1, 2025Posted inLife, Random ThoughtsTags: identityLeave a comment on identity

Inward

As we age, we end up becoming more connected to ourselves: likes, dislikes, and many other beliefs become de facto. We tend to focus on what really matters to us more than what others will think. Our bullshit detection keeps on improving, and we become wiser in staying away from what we don’t want. This …

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Posted byAtulNovember 30, 2025Posted inLife, Random ThoughtsTags: InwardLeave a comment on Inward

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