One of the key challenges that most of us founders face is being an eternal optimist. Building a startup is no less than building a life and family. It requires lots of optimism. The everyday grunt to keep stakeholders happy is not easy. It’s like the world is crashing on you. Your family life is at a crossroads. …
Author Archives: Atul
craft
Our mind crafts stories, connects conversations, and forms opinions. If left unchecked, it can wander and bring many unknowns before us. These can be good or bad, depending on how we perceive them. The world around us is built on selling what we are missing in life. The entire narrative of consumerism revolves around what …
World
We are so engrossed in ourselves and our lives that it becomes our world. The dream is ours; our obsession takes us to new heights. The undaunting hard work of ours mixes passion, profession, and personal life as one. As we run, move, skid, crawl to make our lives, we forget about everything else. In …
Shortcut
The media glorifies jugaar methods of us Indians. While in the short run, we garner media attention, and the hype cycle gets us eyeballs. When we see it in the long term, it fades without any warning. Our minds and media attention are limited to a short span. Everything that garners wide acceptance in the …
narrative
We are living in a narrative: a script presented before our eyes. Most of the time, it is promoted by a celebrity, influencer, or the media. That is how cinema once shaped our society. After the cellphone and mobile internet revolution, we are living a reel life, not a real one. Everything around us makes us feel …
future
Look around yourself, talk to your friends. Most people will have a bucket list, plans, savings, and so on for the future. Pick a newspaper, and you will find a section with future in stock tips and horoscopes. The same applies to business; everything is driven by future targets and milestones. What do we observe? …
demon
In our minds resides a demon, it is full of pessimism and fear. It starts seeding our thoughts with why and whatnot, and ends by making us fearful. Most of us have surrendered to it. We have accepted our limitations and have let it rule over us. There are some days in life when I …
Nothing
When you are in a state of accepting that you don’t know things, that is when curiosity kicks in and inner motivation drives you to learn things. We live in a world of recycled knowledge, where everyone claims to be an expert. What differentiates us then is working more than the rest and understanding the …
Writer
A writer’s life is a mixed bag: happiness, pain, melancholy, and celebration. The contents flow from the subconscious with real-world experiences. Another aspect of writing involves crafting stories and achieving personal desires via the story. In many instances, the author’s failure becomes their arsenal on which they build the script. The wildest of the dreams, …
Process
We get involved in the process at times. As a result, we forget the purpose. Our life is a collection of moments; we create it. The surroundings, people, and our thoughts play a key role in it. We know where we have to travel. At many times, we get so obsessed with the plan that …