address

There is a different kind of confusion one experiences when they have no permanent address. Although I spent my life up to class 10th in Bihar, where my parents still reside, I still don’t know where I will eventually settle or where I can truly say I’m from.

I am always grateful to my mother for pushing me to Delhi for higher studies and making me spend a significant part of my life there. Yet, I still feel I’m from everywhere. Many of my friends and acquaintances get confused when I tell them that I’ve lived in their city or country—10-odd cities and 3 countries so far.

When you’re not with your parents, it feels miserable. There is no one to put up with your tantrums; you have to be on your own. You either become self-dependent or lose a sense of attachment. It’s a double-edged sword. I remember during COVID, I felt like I was dying all alone in an apartment in Bangalore. The next morning, Krishna came, even though he was sick. But the chest and body pain was unbearable.

Another incident happened in Dubai while chopping vegetables. I cut my finger, and the blood just wouldn’t stop. A friend remotely guided me to a pharmacy and helped me get medicines. But that one hour of horror was painfully long and made me question what I was doing outside India.

Living alone in different cities and countries has its advantages too. No one judges you—you can mingle freely and see different sides of the world. There’s no one to tell you what’s right or wrong.

Till my early 30s, it was fun, but then boredom set in, and now it feels more like solitude—a way of just being with myself. But the bottom line is: I’ve stayed with myself through the good years.

I feel life is much harder for the younger generation because of social media and the constant urge to look good and stay relevant. Add to that the job hunt and the uncertainty of changing markets. Digital detox and meditation can be helpful. We’re all looking busy, we’re all connected—but we’re still alone, with minds that are crowded.

moat

Time and again, in sales calls, people ask us what our moat is. We have been running taghash.io for the last 8 years, and we never thought in terms of standard startup metrics or company formation. For us, it has always been about solving customers’ pain points and getting paid for it. In crude terms, it’s simple baniya dhanda (traditional business) that has been practised in our country for centuries. As long as our renewals keep happening, our existing customers will bring us more customers. We have not made tall claims or attempted out-of-the-box innovation. It is simply about getting paid for solving customers’ problems: a simple yet complex business principle.

We are living in a technology bubble. When I started, it was the ERP era; now, it is the AI era. My learning has been that customers don’t care about these shifts. All they care about is getting their jobs done. As long as that happens, they don’t care what’s under the hood.

Our moat is our customers and their belief in us. We are far from a perfect product.

Granted

We are slaves to our ego and laziness. When opportunity knocks on our door, most of the time we let it go. The reason could be our ego, along with a lack of motivation. The difference between success and failure depends on who gives up first. At the same time, it also depends on showing up at the right time and in the right place.

Have you noticed a young child and their attempts to meet demands? They will cry, throw tantrums. A caring parent will fulfill their child’s demands. As the child gets older, the script repeats until the point when parents realize it’s enough. This breaking point leaves the child vulnerable, and either they stop taking things for granted or begin to act rationally.

Our attitude toward taking everything for granted can backfire and leave us vulnerable for life. This applies everywhere: in relationships, work, and social norms.

When something is given, we should accept it with respect and be responsible in utilizing it: not just take it for granted. It also shows up in our everyday actions and who we are as individuals.

business

Since starting my career in 2007, I have witnessed many technology cycles and recessions. One common theme I’ve noticed is that having clear business fundamentals takes you a long way and helps you sail through all these tides of challenges.

Every five years, there seems to be a new business fad, and many companies emerge: most of which eventually die. You name it: e-commerce, SaaS, private cloud, IaaS, PaaS, quick commerce, hyperlocal, and more. The few that succeeded did so because they had the determination to win against all odds. The top-down belief was always to build something people would use every day something that could transform into a household name.

The get-rich-quick scheme was never the foundation of a long, sustainable business. The principle has always been about adding value, generating revenue, and driving growth along the way.

Optimism

One of the key challenges that most of us founders face is being an eternal optimist. Building a startup is no less than building a life and family. It requires lots of optimism. The everyday grunt to keep stakeholders happy is not easy. 

It’s like the world is crashing on you. Your family life is at a crossroads. It’s been months since you met your parents andtook your wife out for a quiet dinner date. People who are selling you the gospel of work-life balance are making a fool of you and your team. 

You should know what you are getting into. From missing many birthdays of loved ones to festivals with families. It’s the optimism fueled with obsession that will take you long. The issues of employees leaving, customers leaving, or investors shoving your butt for growth are all part and parcel of this journey.

I have seen many giving up too soon, many losing their mind, and a few growing old too soon. Many others got into yoga, running, and some into psychedelics. But in short, building a startup is not easy; you should know what you are getting into. 

The only thing that will take you long is your optimism, like a shield protecting you against all the odds. 

craft

Our mind crafts stories, connects conversations, and forms opinions. If left unchecked, it can wander and bring many unknowns before us. These can be good or bad, depending on how we perceive them.

The world around us is built on selling what we are missing in life. The entire narrative of consumerism revolves around what we don’t have, why we should have it, and how we can be the best after having it.

We are seeing a rise in debt among youth, with companies lining up to offer EMI-based loans and more.

The competition to be the best is making us sick. The mind keeps on crafting, and we keep on chasing. This continues until we realize: what truly matters is how we feel about ourselves: without the world’s lens.

World

We are so engrossed in ourselves and our lives that it becomes our world. The dream is ours; our obsession takes us to new heights. The undaunting hard work of ours mixes passion, profession, and personal life as one.

As we run, move, skid, crawl to make our lives, we forget about everything else. In most instances, people and the world around us. Those pillars of our life in the early years take a back seat. The idleness and undoing get no importance. We become slaves to the world within. Many call it ambition and hard work, but I question it, though.

Our life, ambition, and world should all be intertwined. It can’t be that one gets on the back foot because of others. Something I am trying to get better at in my life as well.

Shortcut

The media glorifies jugaar methods of us Indians. While in the short run, we garner media attention, and the hype cycle gets us eyeballs. When we see it in the long term, it fades without any warning.

Our minds and media attention are limited to a short span. Everything that garners wide acceptance in the short run fades if it fails to deliver its value.

All the great things take time. The shortcut will get you likes, eyeballs, and demos. What works in the long run is adding value.

narrative

We are living in a narrative: a script presented before our eyes. Most of the time, it is promoted by a celebrity, influencer, or the media. That is how cinema once shaped our society.

After the cellphone and mobile internet revolution, we are living a reel life, not a real one. Everything around us makes us feel miserable: be it our looks, our job, or our relationships.

The fear of missing out has become primal. Every minute, we are running to become better than our peers or our competitors. In short, we are mirroring ourselves against the rest of the world, trying to become one of them.

future

Look around yourself, talk to your friends. Most people will have a bucket list, plans, savings, and so on for the future. Pick a newspaper, and you will find a section with future in stock tips and horoscopes. The same applies to business; everything is driven by future targets and milestones.

What do we observe? We are a civilization living in the future. Every other advertisement talks about making you better < of course, after you pay for the product, in the future>

The world of ours is to live moment to moment. It is about being here now, making the most of it. What have we ended up with? A world towards a better future, at least assured to have a protected future.

Our life is simple. We have to live in every breath of it. If we start leaving so much of it for the future, who are we now?