select

I know this sounds very anti-sale, especially in SaaS. But if you are building a product with a small total addressable market, be wise and picky when choosing a customer. When there is renewal happening every year and word-to-mouth boosting your product, it matters picking customers by yourself.

Sales

I read Sequoia Capital post on sales. It covers many aspects brilliantly. I am adding some below:  Perceived values: Work on marketing your product and increase it.    Don’t sell for cheap: Apply decoy effect if it helps. Know your pinch point: Find the fat tail, people who will pay most. My sales journey has taught …