All animal species shows the tendency of liking. It is auto-programmed and changes with our experience.

Liking is not limited to a person or material. It plays a vital role in our decision-making process.

We like to hire people who match our criteria and the same goes for our investment.

Robert Cialdini in Influence writes about the trickery of salesperson. How they work hard in making you like them. Once you like them, you will end up buying from them.

The other area where liking plays its role is picking our life partner. We have our own created persona of that mythical creature (soulmate).

What is the reason for liking?
Liking is a mirror of our past experiences.

Bhagwad Gita talks about equanimity but can humans be equanimous?

What will happen to the bias and prejudice we have been carrying since the day we were born?