Social media is a medium for voice amplification. The other medium is podcasting, blog, and meetups.

Everyone has an opinion and they want to spread it. It is like a single source of truth, be my follower. This noise amplification channel is a signaling platform. The saints of the church spread new phenomenon every now and then.

We humans are different, we all have our own mental models. The way we respond to situations, problems and challenges differ. There is no one fit for all situation.

The same goes for running a business. So be very mindful when and whom to listen to. Do not follow the cheerleader, do not follow advice blindly.

You don’t have to listen to everyone.