We all dislike media for being one-sided or for showing half-truth. At the same time, we secretly desire to be part of it. Humanity survived all these years because of desire and aspirations for a better future. We are constantly chasing the utopia.

With the advancement in technology and constant media gaze via various modes and platforms, a few have understood how important it is to be relevant. One of the modes of it is constantly in the eyes of the public, good or bad. A brand or an entrepreneur strives to be out there and not forgotten.

It is not something new; Pablo Picasso, Thomas Edison and, other creative geniuses did this. They fought, created controversy, and stayed in the news until they lived.

Someone has rightly said: any publicity is good publicity. After all, each of us wants to be heard and have an opinion. In the end, it is about staying relevant.