Customer needs

Reading Customer Culture by Micheal D. Basch has been a refreshing read focused on building an organization, managing team, and delighting customers. In one of the chapters, the author talks about customer needs. He defined the journey in these stages. These are related to his experience in logistics service, as the book revolves around FedEx. …

observation

What happened to our observation skills? We surrendered it to click through advertisement. Or we moved to the virtual world and raising cattle? Einstein got a clue about apple while being an idler, lazing around and observing. Wright brothers spent many days watching birds flying and observing. Once we start observing surroundings we become more …