Marketers and other emerging professions are reaping profit from our worries. Do Yoga for a stress-free day. Avoid sugar or get diabetes. Eating meat causes heart disease. Gym every day to fight obesity. Eating tobacco causes cancer. These signals and messages receive more attention. Psychologists cite that worry trumps over sex in seeking our brain’s […]


Why are shy in asking, be it for advice or buying. Social scientists call it risk-averse tendency. The fear of losing hurts more than trying to gain. Asking from experts saves our time, no one is judging us. We make things look complicated. At the same time is it our ego or insecurity which plays […]


This crowded world of smart communication has a side effect. We have experts and advisors everywhere.   Open Twitter, and you will find an investor sharing wisdom on running a successful startup.   Open Hacker News, and you have some product guy sharing his wisdom followed by 1000 others in agreement or against it.   […]