I keep reading tweets and hearing from others about how to build successful startups. The thing is most of these are someone’s experience or playbook from some university professors bestseller. These are unique and, 9/10 times will not fit with your journey. One sentence we keep repeating ourselves among us is: nobody should die in […]

customer culture system

The playbook of Frank Chamberlain as narrated by Michel Basche in his book customer culture. Frank defined the playbook as keeping customers in the core and making organizations, employees, and stakeholders successful via these. Vision: The overriding objective(and vision) is to become profitable. We will do everything possible to become profitable. And all are responsible. […]


Change requires commitment and belief that a user’s life will get much better with it. Our human tendency is to stick to the default. We cannot change it overnight. The change will happen if : The solution is better than the existing one.   The user is committed to using it. Some other steps which will […]


Since we have crossed the webinar and thought leadership around entrepreneurship during COVID19, I can write it. This COVID19 is a test of your leadership. All your principles painted on companies’ walls in huge fonts will be tested. Everyone will look upon you: customers, investors, and team members. Now is the time to find real […]

On sales

There are a million hours of a podcast recorded, thousand books written on sales. Each book has something to offer. Each podcast has some advice. My limited learning in sales has taught me a few lessons.  Customers will buy if they are in pain. In other cases, discounts or other offers might get you closer. […]


Silence does not mean a sense of fear or some void. During the pandemic, I had the opportunity to interact with many founders. For many of them, nothing has changed because they have been running the business on simple fundamentals.  Go to social media to learn about mambo jumbos around SaaS metrics.  When key should […]


Some customers think they can build everything themselves and consider it as an advantage over their peers. The reason for it is very simple: Sunk cost and the Ikea Effect. The sunk cost of their knowledge and skill. How can it go to waste? Even though this is no more our primary task. The Ikea […]