I read Sequoia Capital post on sales. It covers many aspects brilliantly. I am adding some below:  Perceived values: Work on marketing your product and increase it.    Don’t sell for cheap: Apply decoy effect if it helps. Know your pinch point: Find the fat tail, people who will pay most. My sales journey has taught […]


In the early days of a startup, we have everything at stake. Chances of failing are more than making big. It is important to have a solid founding team who can go against all odds. Each one of us has to be open with our goals and should have priorities aligned with the organization. Most […]


You have to be crazy to run a startup. 9 out of 10 times things get screwed. Be it team, customer, product, legal, investors or partnership. Nothing is certain. We have limited things in our control. The outcome like the shiny unicorn also depends on many externalities. All we have to do is to keep […]


Since IMF is formally announced we are in a recession, a tough time is here. They also mentioned that this one is going to be worst that 2007. I am sure time will tell us more about it. But in the current scenario, things are messy. We are all indoors, everything is shut and the […]