devil

Some people in our lives are meant to be left alone. They are not bad people, but they are full of pessimism and jealousy. They can also be self-centered. They live in a bubble where they are judge and jury. Their worldview and actions will never come wrong to them. That constant itch of finding fault in others or why they are the best can make them a devil.

Your life should be around people who care for you and whom you both mutually respect. Also, you are no headmaster or mother fixing a troubled child. Please run away.

Maturity

A founder’s life juggles between insanity. What can save is having a responsible team. For that to happen, culture should embed maturity as a virtue. As a leader, if you do not ask questions and make people take responsibility, you will get nothing in output.

A founder cannot run around like a headless chicken in every aspect of the company. It is their responsibility to hire a mature team and let them lead. If the founder gets into micromanagement, the culture will rot, and inner fighting and groupism will creep in.

root

A successful organization is built on a set of values. In founder life, these values get tested quite often. It can be for revenue, hiring, or customers. While they can be beneficial in the short term, they can come to haunt us in the long run. A founder needs to have a clear understanding of everyday decisions.

Some of my friends call me crazy when I tell them, that we purposefully say no to a few customers because they don’t fit our values. For a layman money is coming from customers take it, for us it’s the other way around. We are in a business that is relationship-driven and we are connected on both personal and professional fronts.

We have been running our company for the last 7 years and there were times we were almost out of money, these were the times when the team and the customers both stood by us. When I tell many that I am running a service as a software many go nuts. I like working with people who respect us, help us get better, and pay us.

The same goes for hiring. We are not high-flying paymasters as we are not running a VC-funded business. We are profitable and growing slowly. Many candidate interviews go haywire and many never spoke after the first call. We are fine with it. We are building a mercenary, not an army. In a 1.5 billion population finding half dozen odd is not difficult. The ones who believe in us, our core values and stay for long to reap the rewards.

Independence

We don’t value our independence enough—the autonomy to think and live with our conditions.

We have become slaves to the system. It encourages us to horde by participating in discount shopping or prefrontal programming to buy and buy.

I see many riches around me who are very poor within. They have assets for the public, media for the glitters, but debt from the government on taxpayers’ money.

Our forefathers lived and saved money. We live on credit cards. The virtue of frugality has been erased from our dictionary and replaced with fast fashion and hyperlocals.

How many of your friends are living debt-free? How many of them dare to live as they like?

Understand

We get lost in work and forget ourselves. One of the perils of modernization is that we are turning into robots. We are so obsessed with material wealth that our relationships with loved ones take a toll. We forget to take self-care.

Our impulsive eating habits, all-nighters, and Netflix will all come back to bite us at some point. We have to start taking care of ourselves as we age. What we eat, what we interact with, and what we watch, all contribute to our well-being. The sooner we start understanding this, we get into meaningful living.

Stand

You have to hold your ground and stand tall. Look at the trees: they have withstood all the weather. A founder’s persona comes with chaos, and multitasking is the default. Things will fall apart, employees will leave, competitors will creep in, and customers will leave. In these times, one has to follow the mantra of standing tall and sticking to the grander vision.

A startup outlives as long as the founders are the last man standing.

communicate


As a founder, you have to sell. It is not to your customer but to every stakeholder including your team. You cannot expect them to understand everything from inception, nor will they read your mission, and vision statements stuck on the company’s wall.

You have to act, show, and lead it all from the front. This cannot be repealed by an HR or some head of XYZ. As a founder, it is you.

Many founders like to code, sit alone to think or many others run solely after their investors for subsequent funding rounds.

What the founder should do instead is: communicate directly and honestly. I would say over-communicate and talk through the team in thick and thin. Those who are scared will leave, they don’t qualify for your mercenary army.

creative

You can’t make someone a musician overnight. The same goes for anything that requires creativity. One has to be devoted enough to master the art.

We are living in the era of quick commerce, with everything we want now in an instant. As a result, we are forgetting creativity for instant delivery. The supply chain and automation are entering into everything.

We will soon transform into a zombie compromising on creativity.

cause

It becomes critical to hire a team that aligns with the cause.
The first ten members shape the organization. Hire a mercenary who can go at any length for organizational success.

The team has to have the hunger and belief to win. You can’t get a dozen dead souls to compete in a high-energy execution battle.

No competitive individual will jump on a ship to sail into an uncertain entrepreneurship ride without a definite cause.

Straight

One of the jobs a founder should is straightening things up. The journey of any organization depends on its team. If you are incapable of talking to the team honestly, giving feedback, or taking criticism, don’t run a startup.

A successful team and a failing company are distinguished in execution and leadership needs to straighten things up. If over-communication is required do it, emergency action needs to be taken, take it. You cannot let the market dethrone you because you are too comfortable and not gearing up for changing times.