buzzwords

Silence does not mean a sense of fear or some void. During the pandemic, I had the opportunity to interact with many founders. For many of them, nothing has changed because they have been running the business on simple fundamentals.  Go to social media to learn about mambo jumbos around SaaS metrics.  When key should […]

lazy

Do only we humans fight with our brains? Is our brain lazy? The brain takes shortcuts and avoids high cognitive tasks. Is it because of our past? When we were hunter-gathers, be alive being the default? Is this reason we worry before even starting anything? The constant reminders of what we can not do? Can […]

observation

What happened to our observation skills? We surrendered it to click through advertisement. Or we moved to the virtual world and raising cattle? Einstein got a clue about apple while being an idler, lazing around and observing. Wright brothers spent many days watching birds flying and observing. Once we start observing surroundings we become more […]

stories

I grew up listening to stories of fairies, ghosts, witches, and shrewd foxes from my grandma. It would depend on her mood, when happy it’s about fairies and prince/kingdom. The outcome would be union, happiness, and courage. When Grandma would be in the mood of sharing wisdom, the knowledge it will be about foxes, cows, […]

Build

Some customers think they can build everything themselves and consider it as an advantage over their peers. The reason for it is very simple: Sunk cost and the Ikea Effect. The sunk cost of their knowledge and skill. How can it go to waste? Even though this is no more our primary task. The Ikea […]

unique

We are all unique, so is our life and our journey. There is no one fit for all. The challenges my cook is going through are different than mine. We cannot compare the life of the two. The same applies to run a startup. Each has its vision, journey, and true north. A lot of […]