little things

Founders life is different from media or news channels fundraising announcements. 90% of startups fail. No one cares about those founders. The founder’s life is about dealing with rejections gracefully.A teammate will fight and leave.A customer demo will go haywire.An investor will tell you all the wrong things you are building. It is like fighting …

fear

The more I have ventured into sales, the more I have realized it is about eliminating customer’s fear. In enterprise sales, there is one decision-maker who cuts the cheque but multiple stakeholders. So adopting something new, taking a decision is a tedious process and comes with lots of responsibility. The sales cycle is longer as …