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Category Archives: startups

smart

As a founder of a startup, you have ventured into an uncharted territory with a 99% chance of failure. With a co-founder, team, luck, a cash reserve, and finding an early PMF, you can circumvent it. The journey is unknown, and you have to be positive, sailing against all odds. As the company grows, your …

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Posted byAtulSeptember 28, 2025Posted inLife, Random Thoughts, startupsTags: smartLeave a comment on smart

moat

Time and again, in sales calls, people ask us what our moat is. We have been running taghash.io for the last 8 years, and we never thought in terms of standard startup metrics or company formation. For us, it has always been about solving customers’ pain points and getting paid for it. In crude terms, …

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Posted byAtulSeptember 12, 2025Posted inLife, startupsTags: moatLeave a comment on moat

Optimism

One of the key challenges that most of us founders face is being an eternal optimist. Building a startup is no less than building a life and family. It requires lots of optimism. The everyday grunt to keep stakeholders happy is not easy.  It’s like the world is crashing on you. Your family life is at a crossroads. …

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Posted byAtulSeptember 7, 2025Posted inLife, startupsTags: OptimismLeave a comment on Optimism

Urgency

The last 4 weeks have been supercrazy for me. It feels like I’m back in my college days, hacking around, setting up Linux machines, and playing with various distros. The only thing that has changed now is the emergence of LLM and the mainstream adoption of AI. As a founder of a startup, one of …

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Posted byAtulJuly 14, 2025Posted inRandom Thoughts, startupsTags: UrgencyLeave a comment on Urgency

owners

Many leaders are scared of passing their batons to their subordinates. One reason could be that they are scared of seeing them fail, which could affect the morale of the entire team. Another reason could be that they are control freaks. One thing I have learned about building a startup is that it is a …

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Posted byAtulDecember 6, 2024Posted inLife, Random Thoughts, startupsTags: ownershipLeave a comment on owners

Alpha

I sell software for a living to the venture capital sector. I meet many people regularly. Many of the successful firms seeking alpha returns have kept relationships above all. A few founder friends reach out for background checks about the organization from which they are seeking funding. My advice: go to the ones who will …

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Posted byAtulOctober 19, 2024Posted inLife, Random Thoughts, startupsTags: AlphaLeave a comment on Alpha

Maturity

A founder’s life juggles between insanity. What can save is having a responsible team. For that to happen, culture should embed maturity as a virtue. As a leader, if you do not ask questions and make people take responsibility, you will get nothing in output. A founder cannot run around like a headless chicken in …

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Posted byAtulOctober 14, 2024Posted inLife, Random Thoughts, startupsTags: MaturityLeave a comment on Maturity

Stand

You have to hold your ground and stand tall. Look at the trees: they have withstood all the weather. A founder’s persona comes with chaos, and multitasking is the default. Things will fall apart, employees will leave, competitors will creep in, and customers will leave. In these times, one has to follow the mantra of …

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Posted byAtulOctober 10, 2024Posted inLife, Random Thoughts, startupsTags: standLeave a comment on Stand

communicate

As a founder, you have to sell. It is not to your customer but to every stakeholder including your team. You cannot expect them to understand everything from inception, nor will they read your mission, and vision statements stuck on the company’s wall. You have to act, show, and lead it all from the front. …

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Posted byAtulOctober 5, 2024Posted inLife, Random Thoughts, startupsTags: CommunicateLeave a comment on communicate

cause

It becomes critical to hire a team that aligns with the cause.The first ten members shape the organization. Hire a mercenary who can go at any length for organizational success. The team has to have the hunger and belief to win. You can’t get a dozen dead souls to compete in a high-energy execution battle. …

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Posted byAtulOctober 2, 2024Posted inLife, Random Thoughts, startupsTags: causeLeave a comment on cause

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