When I started building my product, I had no clue about user experience. Sitting with customers, listening to their pain points and watching them use products is learning. I am still far from being perfect, but getting better every day. Some Takeaway: Similarity: We humans avoid cognitive overload. We are lazy and dislike doing things …
Category Archives: startups
founders
Off late talking to lot many founder friends. One major question which pops us what could go wrong: money, idea, market? Again and again, the answer was: founders giving up too easily. Running a startup is like venturing into uncharted territory, the outcome is not defined. A lot many founders get into it for the …
competition
At times my friends tell me I am competing with a certain product, market or industry. This conversation gets dragged to infinity at times. I have a standard template for the reply, I am painting my world with a unique paintbrush. I am working on solving customer’s pain points while sitting next to them. The …
Bigbasket story
All this while I have read books on Zappos, Amazon, Walmart, Southwest Airlines, Starbucks and MacDonalds. They mostly spoke about companies created in America. Bigbasket is a homegrown company and the author happens to be HR of the book Saying No to Jugaad: The Making of Bigbasket. The book talks about a similar element of …
Crossing the Chasm
After 3 years of the purchase, I finally finished reading Crossing the Chasm. It was one of my favorite reads in 2019. The book talks about types of customers, the journey of product development and crossing the chasm. The author identifies customers in 5 different types, from my understanding I have shortened it to just …
feature
Your customer is going to use 30-40% of what you have sipped in your product features religiously. Rest is just for a parity set of features with your competitors. In case you are building an enterprise product, minimalism, and simplicity can go against you and surprise your users. Since incarnation users have been conditioned to …
value proposition
Each product is built on providing a value proposition to its consumers. What you as a product wants to be and how you are perceived by the customer has to be in sync. If Uber will not provide you a cab, what will you do with its app? Its value proposition is the premise of …
stages
Product development has many levers. A customer will not just switch to your product on your premise of being better. They would like a first-hand experience. At the same time, not all customers are equal, each has its unique pain and desire to progress. It is important to stay in a bigger vision while listening …
sales
I am into sales now, since the product has matured and we are getting some traction via word to mouth. One of my key learning has been, being honest makes life better for both parties. Sales are more about a relationship than profit. People are generally helpful and good. They appreciate your effort if you …
Moving
Crossing road, moving on to a new journey in personal and professional life is difficult. A lot of this has to do with emotional quotient. The rage, blame, and commitment everything goes for a toss. All a sudden companies vision, founders drive comes in question. It is a great learning for someone who has been …