battle

In the journey of building taghash, it has been at times that we are fighting a battle like David and Goliath. After demos, customers would remind us how our competitors are superior or have a mandate to buy US vendors. It was a painful rejection earlier. We have now realized this will not change, and …

5P

In the last 4-5 years of building Taghash, 4P pillars have acted as guiding principles. I am thankful to Raja for letting me know about the “Jobs To Be Done methodology” and for giving me a copy of “when When Coffee and Kale Compete” by Alan Klement. Alan Klement talks about “jobs to be done” …

Aid

Software is an aid for efficient workflow, not replacement in most instances.This realization makes product development easy.It eliminates the resistance from the user, and they know your product exists to make their life less painful. We cannot replace a doctor, engineer, lawyer, or Accountant with software.But you can sell them your product as an aid …

soup

Building a product is like making soup and depends on three pillars: what? How? When? What?Knowing the customer’s pain or what to build is the first pillar.We involve customers, do market research and conclude on what to build. Our sales and customer support team’s insight is valuable in upgrading an existing product or developing an …