There are a million hours of a podcast recorded, thousand books written on sales. Each book has something to offer. Each podcast has some advice. My limited learning in sales has taught me a few lessons. Customers will buy if they are in pain. In other cases, discounts or other offers might get you closer. …
Author Archives: Atul
posturing
I disregard the evangelicals from the valley and their posturing to we Indians. Our country has just opened up to the digital revolution. The millions of customers for most valley companies are going to come from India. The posturing by valley companies reminds me of the British Rule, you illiterate Indians, we have got this …
siblings
Siblings and rivalry go hands in gloves when you have a small age difference. I was talking to my team about their siblings and fight. We all agreed that those fights on petty things. But we all fought. With time as we grow old, we start becoming more responsible and respectable for each other. We …
crazy
Innovation requires little craziness. One has to be crazy to go against all the odds. A lot of it comes from inside, not to prove someone or for the status quo. Mozart, Kalam, Beethoven, Ford, Picasso, Einstein, Jung, and living legend Elon Musk. Each has been crazy in their own ways. The world made fun …
Enterprise software
Halfway through “Doing Capitalism in the Innovation Economy” by William H. Janeway. The author talks about what transformed the creation of Enterprise Software, found it worth sharing.
moments
There are moments when people would try to run over you. They will try to show you your worth, or what you are selling. They can do that because they are the decision-makers. It does not mean whatever their opinion is about us is universal. Do not get disheartened, keep building, shipping, and delighting your …
Customer needs
Reading Customer Culture by Micheal D. Basch has been a refreshing read focused on building an organization, managing team, and delighting customers. In one of the chapters, the author talks about customer needs. He defined the journey in these stages. These are related to his experience in logistics service, as the book revolves around FedEx. …
Cats or Dogs
The success of any enterprise product depends on the team it caters. These teams have their working comfort. Some teams work like a herd of dogs, all in together. Success is for everyone resulting in shaping the organization. Some teams like to work as a herd of cats. Each is unique, in its own way …
buzzwords
Silence does not mean a sense of fear or some void. During the pandemic, I had the opportunity to interact with many founders. For many of them, nothing has changed because they have been running the business on simple fundamentals. Go to social media to learn about mambo jumbos around SaaS metrics. When key should …
lazy
Do only we humans fight with our brains? Is our brain lazy? The brain takes shortcuts and avoids high cognitive tasks. Is it because of our past? When we were hunter-gathers, be alive being the default? Is this reason we worry before even starting anything? The constant reminders of what we can not do? Can …