Failing to Succeed: The Story of India’s First E-Commerce Company is written by founder of IndiaPlaza, K Vaitheeswaran. The book is real life journey of author in building brand IndiaPlaza, his learnings and failures. I would strongly advice every stakeholder in our startup ecosystem to read this book. This book will walk you through the …
Author Archives: Atul
Notes from reading: Don’t make me think, Steve Krug
Steve Krug is a famous user experince expert. His job includes providing advice to big web development and enterprise firms on usability of web properties like web portals, mobile platform or CRM. In this book he shares some of the secrets of great user experience and user interface. The gist of the book is clear …
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Notes from reading: Zen And The Art Of Motorcycle Maintenance
I got to know about Zen And The Art Of Motorcycle Maintenance book via my friend Prateek on Facebook. He suggested that I should read this book since I been reading a lot of Philosophy all this while. Just the spoiler, the book is not entirely about motorcycle maintenance instead an account of author’s motorcycle …
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Notes from reading: The Autobiography of Benjamin Franklin
This week I picked up The Autobiography of Benjamin Franklin by Benjamin Franklin. I was fascinated with a single fact that how can someone be so talented. Like Benjamin Franklin was a Writer, Inventor, Philosopher, Negotiation and last not the least one of the forefathers of American Independence. Fun fact thought, he was born British. I am …
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Notes from reading: Brain Maker, The Power of Gut Microbes
Last week I picked up Brain Maker: The Power of Gut Microbes to Heal and Protect Your Brain – for Life by David Perlmutter. After reading 10% Human: How Your Body’s Microbes Hold the Key to Health and Happiness (blog note), this book was like a mirror. I have no idea who copied whom or was …
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Notes from reading: 10% Human
I picked 10% Human: How Your Body’s Microbes Hold the Key to Health and Happiness by Alanna Collen. The book has details about how our guts are getting affected by our food habits, medicines we are taking. It also lists how our microbiome helps us in curing us from many disease. Book covers about: Side effects …
Notes from reading: Wisdom of Insecurity by Alan Watts
I was recommended reading “Wisdom of Insecurity” by Alan Watts from a friend of mine. She insisted that I should read other philosophers as well apart from J Krishnamurti. These are some my notes from kindle. It should be clear that eternal life is the realization that the present is the only reality, and that …
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Notes from reading: On Love and Loneliness by J Krishnamurti
Continuing with my quest of reading more on J Krishnamurti I picked up On Love and Loneliness. It is his series of discourse recorded as a book. These are some of my kindle notes: Love comes into being when the mind is naturally quiet, not made quiet, when it sees the false as false and …
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Random Thoughts: What are we living for?
I am still reading J Krishnamurti discourse/book on Love and Loneliness. I will be posting notes soon, while reading though this book I had this question, “What are we living for?” I sent a questionnaire to over 100 friends anonymously only 50 responded. I have added graphs & code for same below. Group A = [18 …
On managing your team
Running a startup is not an easy job. You have to keep everyone happy from customer to team member. While some people fail at it others excel in building a successful company. I recently read Inspired by Marty Cagan and PPP was the take away for me from it. People If you will hire right …