Contagious The mom test Positioning How brands grow: part 2
Category Archives: Book Reading Notes
Is your brand buyable?
I liked reading How brands grow: parat2. Narendra had recommended me this book. If you are building a consumer online/offline brand for an emerging economy, it is a recommended read. In one of the chapters, the author talks about the relevance of your brand.
The mom test
I wish someone had given a copy of this book: the mom test, when I was starting up. It would have saved 1000 odd hours which as a team we consumed in meetings and shipping features. As an early-stage company and a first-time founder, I have gone through many cycles. Sometimes misread what customer is …
Contagious
Picked this book title Contagious, talks about viral marketing and word to mouth. If you have read Robert Cialdini: Influence and Daniel Kahneman: Thinking fast and slow, you can skip this book. Summary of the book in 2 pages.
positioning
January I visited Blossoms, an old book store in Bangalore. I picked this 2nd handbook title: positioning, I enjoyed reading it. Simple take away from the book: It is customer perception that defines the success of your product. What you perceive about your product has to match with your customers. The book cites dozen-odd examples …
Bigbasket story
All this while I have read books on Zappos, Amazon, Walmart, Southwest Airlines, Starbucks and MacDonalds. They mostly spoke about companies created in America. Bigbasket is a homegrown company and the author happens to be HR of the book Saying No to Jugaad: The Making of Bigbasket. The book talks about a similar element of …
value proposition
Each product is built on providing a value proposition to its consumers. What you as a product wants to be and how you are perceived by the customer has to be in sync. If Uber will not provide you a cab, what will you do with its app? Its value proposition is the premise of …
nuts
The power of Love is truly demonstrated by Rob Kelleher. Love wins overall pain, bias, negativity and keeps a high-pressure customer organization sailing against all odds. The author has tried covering every bit about South West airlines: founder, team, and culture. I have read books on Zappos, Walmart, Bigbasket. This falls on the same bucket, …
December readings
December readings: Crossing the Chasm Self discipline Value SaaS Rusty – Ruskin Bond David vs Goliath
Celebration
In the book Nuts, the author talks about the importance of celebration. Running any business requires a lot of trust and great people. These are some reasons why an organization should celebrate and what is there for us. Celebration provides an opportunity for building relationships. Celebration gives us a sense of history. Celebration is a …