Is your brand buyable?

I liked reading How brands grow: parat2. Narendra had recommended me this book. If you are building a consumer online/offline brand for an emerging economy, it is a recommended read. In one of the chapters, the author talks about the relevance of your brand.

Contagious

Picked this book title Contagious, talks about viral marketing and word to mouth. If you have read Robert Cialdini: Influence and Daniel Kahneman: Thinking fast and slow, you can skip this book. Summary of the book in 2 pages.

nuts

The power of Love is truly demonstrated by Rob Kelleher. Love wins overall pain, bias, negativity and keeps a high-pressure customer organization sailing against all odds.  The author has tried covering every bit about South West airlines: founder, team, and culture. I have read books on Zappos, Walmart, Bigbasket. This falls on the same bucket, …

Celebration

In the book Nuts, the author talks about the importance of celebration. Running any business requires a lot of trust and great people. These are some reasons why an organization should celebrate and what is there for us. Celebration provides an opportunity for building relationships. Celebration gives us a sense of history.  Celebration is a …