Notes from Reading: Paradox of Choice by Barry Schwartz

Two weeks back I picked up Paradox of Choice by Barry Schwartz.  The book talks about enormous options Capitalism has bought us along how it has made decision process more confusing. People even incase offered rewards tends to escape from taking it when they have too many choices offered. Companies producing 20-100 types of Jeans expects […]

Notes from Reading: First & Last Freedom by J Krishnamurti

Picked First & Last freedom by J Krishnamurti 2 weeks back. The book is collection of his discourse on various topics. These are some of my simplified Kindle notes from the book: Relationship invariably results in possession, in condemnation, in self-assertive demands for security, for comfort and for gratification, and in that there is naturally […]

Rashmi Rathi by Ramdhari Singh Dinkar

This week for a change i picked up collection of poem/conversation by Ramdhari Singh Dinkar. The book is poets version of conversation happening between Karn, Krishna, Kunti, Duryodhan in the battle field of Kurukshatra, part of epic saga Mahabharatha. Credit must be given to  Ramdhari Singh Dinkar  for his imagination and writing this. Instead of adding […]

Notes from Reading: “Wheat Belly”- Lose the Wheat, Lose the Weight and Find Your Path Back to Health

Last weeks reading was Wheat Belly by William Davis MD. In the book, author talks about how over century wheat has evolved from being a wild grass to staple food and is key part of all our meals. While wheat has cured world hunger, its genetic modifications have also resulted in carrying modern day disease.  Reading this […]

Notes from Reading: Think Simple, How Smart Leaders Defeat Complexity

This was one of the very first book I have read about Apple, Ken Segall {author} was part of external team which came up with some beautiful advertisement for Apple.  In this book he shares all his experince about working with Steve Jobs, culture at Apple and what makes it unique company. These are some […]

Notes from Reading: Modern Romance by Aziz Ansari

First thing first, Modern Romance is not a guide for finding hook-up or soulmate. 🙂 ok let’s continue further. Aziz Ansari is a seasoned standup comedian. He wrote this book mentioning his encounter with women via online dating. The book mostly talks about all sides of online dating & how horizon of meeting THAT PERFECT […]

Notes from Reading: As One Is, To Free the Mind from All Conditioning

Spent last week reading J Krishnamurti, As one is. It is a discourse where Jiddu in his typical style takes questions and answers them. This book mostly consists of questions about conditioning, society & life. These are some of my Kindle notes from it : When the mind is free from all conditioning, then you […]

Notes from Reading: Failing to Succeed, The Story of India’s First E-Commerce Company

Failing to Succeed: The Story of India’s First E-Commerce Company is written by founder of IndiaPlaza, K Vaitheeswaran. The book is real life journey of author in building brand IndiaPlaza, his learnings and  failures.  I would strongly advice every stakeholder in our startup ecosystem to read this book. This book will walk you through the […]

Notes from reading: Don’t make me think, Steve Krug

Steve Krug is a famous user experince expert.  His job includes providing advice to big web development and enterprise firms on usability of web properties like web portals, mobile platform or CRM. In this book he shares some of the secrets of great user experience and user interface.  The gist of the book is clear […]

Notes from reading: Zen And The Art Of Motorcycle Maintenance

I got to know about Zen And The Art Of Motorcycle Maintenance book via my friend Prateek on Facebook. He suggested that I should read this book since I been reading a lot of Philosophy all this while. Just the spoiler, the book is not entirely about motorcycle maintenance instead an account of author’s motorcycle […]