persona

Part of building a successful product is sticking to a particular persona. It gives you ample visibility of existing pain points of customers. With persona in mind, we know what we are not building. It keeps us more focused. People building large enterprises did not start it from day one. They learned and moved up …

Chaos

Running a startup is sailing through utter chaos.Every day comes with its surprise.It is not for a faint heart. We have to live each day as it comes.Keeping a castle or future hope makes life more miserable. What helps is knowing the challenge and belief of moving forward and learning from the mistakes. It is …

fundamentals

Now that we are in the era of down rounds and limited funding, many fundamentals of building startups are back. Everyone is talking about revenue and burn. Until the last few years, it was all about growth and winning at all costs. How long will it last; nobody knows.

Open

I feel most successful organization ensures their principles are not just presentation slides. An employee is not working for a founder or team lead but an organization and its stakeholders. I see principles taking a backseat sometimes because of the founder’s ego and maligned culture. It can hurt an organization and its stakeholders badly. An …

Choice

Startups with VC money take years before the product hits the market. It takes multiple years before the product starts making any revenue and, some companies never make any revenue. There are multiple schools of thought, one championing growth, a bigger market, and first movers. Another school suggests going slow, growing on customers money. In …