I was reading the book title: Steve Jobs Jeff Bezos: Building 2 Valuable Brands in America. I liked the author’s writing style, simple and to the point. These are summary of authors observation from the life of Steve Jobs. I am sure most of us have read all these in one of the other books …
Author Archives: Atul
Desire to progress
Humanity is hooked on to desire to progress. New revolution and technological advancements are the byproducts of our desire to progress. Our desire to progress is equally powerful as our fight and flight mode actions. We envision a better version of self. Advertisement: Many products and brands use this in their favor. They won’t tell …
Incentives
Incentives act like serotonin. It makes us feel happy. It is not limited to an age group or humans. BF Skinner performed variable rewards experiment on pigeons. These days mobile application providers are using the same on us. Incentives are not limited to money but can come from appreciation and actions. A doctor operates an …
Stoic practices
The Little Book of Stoicism mentions 54 practice which the author recommends their users to follow. It will bring the reader closer to practicing stoicism. I am adding some of the most meaningful ones I could associate with: Accept And Love Whatever Happens Undertake Actions with a Reserve Clause Remind Yourself of the Impermanence of …
Mere association tendency
Our brain likes to take shortcuts. It is programmed to take quick decisions. That has been a reason we call it monkey mind. How many times did you buy ice cream or soap or soda because your favorite superstar was selling it? Go out and check the signboards people selling sugar associate it with Happiness. …
book notes: The Little Book of Stoicism
I spent last week reading The Little Book of Stoicism by Jonas Salzgeber. I was able to connect myself with what he has written. Stoicism is a school of Philosophy over 2000 years old. It has become more popular in the modern age. It mostly focuses on our thoughts and understanding self. Our life is …
Non essentials
Why do we waste our time on things which has no meaning to our life? Bitching about government or giving an opinion on subjects we have no knowledge is of any help? Our time is limited, we still spend a good amount of it in the non-essentials. The relationship which has no value, the communication …
Routine
Having a daily set of tasks to do has made me more productive. I use a notebook and write daily tasks. Some of those are repetitive, I add them daily and strike it off once I am done with it. I remember meeting a friend and who suggested to me about this. He told me …
Dreams
Does watching certain YouTube or listening to music effects of dreams. Are dreams combination of everything of everything we see and observe via our senses? The days or weeks am off YouTube/Netflix/Prime and on a reading zone, I get better sleep and calmer dreams. I will go do some research and find out more about …
Book notes: Made to stick
I read this book and It covers 6 essentials keys to build a sticky product. I have added some of my take-ups along with authors storytelling. Simple Simple things scale. A product which is simple gets better adoption. In the book, the Author talks about SouthWest airlines secret to profitability. A simple message to the …