B2B sales and SaaS business is more about believers using your product than marketing. It is about your customers knowing how you are changing their lives. There needs to be constant education, teaching, and information sharing. Let go of your customers who will not vouch for you, who will not use your product for what …
Category Archives: startups
connect
Few people dislike making intros.I don’t understand the reason behind it.It could be about their reputation or guarding their networks.I have come across many such folks. We at Taghash got lucky.Our customers connected us to many others.Here in Dubai, I have had meetings with customers intros.They opened up their contact list for the intros.We are …
relationships
What works in sales is relationships, my little learning in the journey of taghash. Many young professionals forget this fact. They see it in numbers and succumb to the pressure. People buy from people they like. People believe in originality. When in sales, solving customers’ pain should be supreme. You have to have a level …
PMF
I feel sad seeing the plight of founder friends who raised millions and burning cash like there is no end.With the new normal, investors are asking founders to cut costs. And turn profitable overnight.As a result, there is mass layoff.In the first place, these companies had no PMF and burnt money in all directions to …
hiring @ Taghash
We are hiring at Taghash. Please write directly to sudheesh@taghash.io. All these roles are in our Udupi, Karnataka office.
Fundamentals
Most first-time founders get into the treadmill of matrics. And with the plethora of industries, each has its own defined set. The problem arises when they forget about running the organization with basic business fundamentals of revenue, sales, and profit. In good times, no one asked for revenue and profit. People went on raising money …
numbers
Last evening, I was at an event, and some folks were too curious about our growth numbers. When I told them I didn’t know, most were shocked. For them, it was like a cardinal sin, and how could I have no clue about the SaaS and financial metrics on my fingers? I tried explaining that …
Priority
As the company and customers grow, the organization needs to prioritize. It can be on what existing features to improve versus building something new or continuing both. We should keep our existing customers and their pain in the center and set honest expectations on deliverables. The what, when, and why have to be put in …
Positive
One has to be in an unlimited positive state of mind to make anything happen. There is a thin line between success and failure. What gets us success is our radical optimism. It is that unlimited positivity. Wright Brothers, Edison, Einstein, Ford, and others went along the grind. They had no option of giving up. …
Priority
We are all aspirational. The same applies to a team of developers. Most want to work on shiny things, technologies, and features. But the sad reality is that a customer gives a flying fuck happening under the hood. They need a product which should behave/work as promised. They are paying and using it. It creates …